Planning a Campaign

We worked in groups to plan a campaign 'to promote youth participation in the European parliamentary elections 2014' using the communications strategy we learned (click here for communications strategy)

The campaigns were assessed on these criteria. 1 judge from each group assessed our presentations:

  1. Clarity of the messages
  2. Creativity and innovation of ideas
  3. Consistency of messages
  4. Using different methods for engagement
  5. Working as a team
  6. Transferability (how the campaign can be used in different countries)
  7. Expected impact of the campaign